|
|
|
Comparison
of Costs per Thousand Leads
|
|
| Item |
|
Live
|
IVR
|
Natural
Speech
|
|
| Advertising
Campaign |
|
1,000,000
|
1,000,000
|
1,000,000
|
| Number
of calls generated |
|
100,000 |
100,000 |
100,000
|
| Number
of leads generated |
|
75,000 |
40,000 |
90,000
|
| Est.
cost for handling calls |
|
$175,000 |
$55,000 |
$75,000
|
| Total
cost for campaign |
|
$1,175,000 |
$1,055,000 |
$1,075,000
|
| Cost
for handling each lead |
|
$2.33 |
$1.38 |
$0.83
|
| Cost
per lead generated |
|
$16 |
$26 |
$12
|
| Cost
to generate 100.000 leads |
|
$1,600,000 |
$2,600,000 |
$1,200,000
|
Assumptions:
- Live
calls cost $1.00 per minute of talk time (Including
allocation of fixed charges)
- Average
complete call (lead) is 2 minutes
- Average
incomplete call is 1 minute
- IVR
costs $0.25 per minute plus $0.50 for transcription
of complete calls (leads)
- Natural
Speech costs $0.10 per minute plus $0.60 for editing
complete calls (leads)
- This
response rate of 100,000 responses for a $1,000,000
promotional effort is offered as an example, the
results being proportionately consistent regardless.
- Total
Cost for campaign excludes fulfillment and lost
opportunity costs which would increase the differential
between alternatives.
|
| Source:
ConServIT, a service of Conversational Voice Technologies
Corporation |
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